Category: Communication Education

  • Persuasion: Using Infomercials

    I’ve been using this idea for years. I’m not sure I can claim it’s original but I don’t remember where I first heard it and it’s certainly my own version at this point. I created these slides for my public speaker instructors. Break your class into groups and have each group pick a product to…

  • Branding

    The importance of branding is something I teach in Social Media, but my branding has been largely absent from the internet for some time. As I try to settle in after years of graduate school and my first professorship, both requiring living in two places, I am beginning to think again about my online presence.…